for Promomed

Update: 22.08.2023

Last week: 32 week 2023 (07.08.2023 - 13.08.2023)

Last full month: July 2023

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	5 826	-3.5%	9.0%	-0.2	11 322 937	-3.2%	7.5%	-0.2	-1.1%
MoM	27 608	1.6%	9.3%	0.1	53 249 576	3.9%	7.8%	0.2	0.2%
YTD	193 572	44.1%	8.8%	2.5	357 726 377	43.9%	7.4%	1.9	4.2%
MAT	305 056	63.0%	8.6%	2.6	559 754 753	66.7%	7.3%	2.2	13.7%
BRAINMAX
WoW	786	-9.4%	100.0%	0	2 789 152	-9.3%	100.0%	0	-9.4%
MoM	3 834	9.3%	100.0%	0	13 078 762	13.1%	100.0%	0	9.3%
YTD	24 258	13302.2%	100.0%	NA	81 937 439	12191.7%	100.0%	NA	NA
MAT	34 264	18830.4%	100.0%	NA	114 039 319	17007.5%	100.0%	NA	NA
GOLDLINE PLUS
WoW	17 078	-5.1%	47.0%	-0.1	52 716 510	-3.9%	40.5%	0.5	-4.8%
MoM	76 906	-6.7%	46.8%	2.2	234 679 428	-8.0%	40.5%	1.4	-11.1%
YTD	566 165	34.7%	44.2%	3.6	1 724 552 733	38.4%	39.5%	4.6	23.7%
MAT	822 826	47.7%	44.5%	4.8	2 458 305 029	49.2%	39.5%	5.9	31.7%
MODELAX-N
WoW	23 211	-0.9%	18.2%	0	7 414 103	-1.1%	9.9%	0.2	-1.0%
MoM	107 082	8.0%	19.7%	-0.4	34 106 926	9.7%	10.6%	-0.4	10.1%
YTD	699 109	349.5%	18.8%	14.3	220 147 421	317.6%	10.4%	8	6.4%
MAT	904 946	481.8%	15.8%	13	289 869 314	449.8%	8.9%	7.4	1.7%
REDUXIN
WoW	11 430	-8.0%	31.5%	-1.1	54 279 799	-8.9%	41.7%	-1.8	-4.8%
MoM	52 190	-17.1%	31.7%	-2.3	242 560 456	-14.4%	41.8%	-1.6	-11.1%
YTD	432 779	6.9%	33.8%	-5.3	1 857 162 998	4.8%	42.5%	-7	23.7%
MAT	629 869	11.1%	34.1%	-6.3	2 658 461 317	5.4%	42.7%	-8.8	31.7%
REDUXIN FORTE
WoW	3 403	6.1%	9.4%	1	13 813 587	6.3%	10.6%	1.1	-4.8%
MoM	15 798	0.1%	9.6%	1.1	61 696 735	-1.1%	10.6%	1.1	-11.1%
YTD	106 032	41.8%	8.3%	1.1	403 993 741	44.4%	9.2%	1.4	23.7%
MAT	149 944	48.9%	8.1%	0.9	574 184 371	55.1%	9.2%	1.7	31.7%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	193 572	44.1%	8.8%	2.5	357 726 377	43.9%	7.4%	1.9	4.2%
BRAINMAX	24 258	13302.2%	100.0%	NA	81 937 439	12191.7%	100.0%	NA	NA
GOLDLINE PLUS	566 165	34.7%	44.2%	3.6	1 724 552 733	38.4%	39.5%	4.6	23.7%
MODELAX-N	699 109	349.5%	18.8%	14.3	220 147 421	317.6%	10.4%	8	6.4%
REDUXIN CAPS	432 779	6.9%	33.8%	-5.3	1 857 162 998	4.8%	42.5%	-7	23.7%
REDUXIN FORTE	106 032	41.8%	8.3%	1.1	403 993 741	44.4%	9.2%	1.4	23.7%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	305 056	63.0%	8.6%	2.6	559 754 753	66.7%	7.3%	2.2	13.7%
BRAINMAX	34 264	18830.4%	100.0%	NA	114 039 319	17007.5%	100.0%	NA	NA
GOLDLINE PLUS	822 826	47.7%	44.5%	4.8	2 458 305 029	49.2%	39.5%	5.9	31.7%
MODELAX-N	904 946	481.8%	15.8%	13	289 869 314	449.8%	8.9%	7.4	1.7%
REDUXIN CAPS	629 869	11.1%	34.1%	-6.3	2 658 461 317	5.4%	42.7%	-8.8	31.7%
REDUXIN FORTE	149 944	48.9%	8.1%	0.9	574 184 371	55.1%	9.2%	1.7	31.7%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	5 826	-3.5%	9.0%	-0.2	11 322 937	-3.2%	7.5%	-0.2	-1.1%
BRAINMAX	786	-9.4%	100.0%	0	2 789 152	-9.3%	100.0%	0	-9.4%
GOLDLINE PLUS	17 078	-5.1%	47.0%	-0.1	52 716 510	-3.9%	40.5%	0.5	-4.8%
MODELAX-N	23 211	-0.9%	18.2%	0	7 414 103	-1.1%	9.9%	0.2	-1.0%
REDUXIN CAPS	11 430	-8.0%	31.5%	-1.1	54 279 799	-8.9%	41.7%	-1.8	-4.8%
REDUXIN FORTE	3 403	6.1%	9.4%	1	13 813 587	6.3%	10.6%	1.1	-4.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	27 608	1.6%	9.3%	0.1	53 249 576	3.9%	7.8%	0.2	0.2%
BRAINMAX	3 834	9.3%	100.0%	0	13 078 762	13.1%	100.0%	0	9.3%
GOLDLINE PLUS	76 906	-6.7%	46.8%	2.2	234 679 428	-8.0%	40.5%	1.4	-11.1%
MODELAX-N	107 082	8.0%	19.7%	-0.4	34 106 926	9.7%	10.6%	-0.4	10.1%
REDUXIN CAPS	52 190	-17.1%	31.7%	-2.3	242 560 456	-14.4%	41.8%	-1.6	-11.1%
REDUXIN FORTE	15 798	0.1%	9.6%	1.1	61 696 735	-1.1%	10.6%	1.1	-11.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца